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Introduction:

We are a New Internet Organization established in 2004. Our tasks are:

permanently analyzing the Top Ten Ranking websites on the biggest Search Engines (SE's), based on the Top 10,000 keywords updated once a month.

comparing these Top Ten's with much Lower Ranking sites.

organizing survey's to find out how satisfied or dissatisfied surfers are with the SE's.

Survey:

Our latest survey among 500,000 web surfers showed that 87% is dissatisfied with their Search Results.

Main Complaints were:

1) 79%: Web site difficult to navigate (= cannot find what I'm searching for).

2) 6%: Far too much (irrelevant) content (= confusing).

3) 2%: Slow Page Loads (= irritation).

How some people surf the web:

Some online consumers (3%) know exactly what they are willing to spend when searching for retail products.

Example: They search for

"bridesmaid gifts under $20"

"cars under $2000"

"timeshare resale under $1000"

More online consumers (10%) know exactly what they're searching for when it comes to retail products.

Example: nokia 8910 cell phone

Example: hp deskjet 5550 printer

These two minority consumer groups are satisfied with their search results as long as they know exactly what they are searching for.

But the fact that a stunning majority of at least 87% is dissatisfied, should be considered a very serious situation.

The Cause:

Who's to blame for this undesirable situation?: The Search Engines. Search Engines simply make it too complicated for webmasters to create top ranking web sites. They implemented too many, mainly technical requirements for webmasters to achieve the desired Top ranking. One of those requirements is that Top Websites should be Content Rich, even if the website is only about one specific subject, product or service (not a Department Store, but a Boutique, not an Insurance Company, but a Financial Consultant etc.).

Comparison:

Compare it with this: in your own hometown you set up a shoe store (Web Site). Your store is very simple and conveniently arranged and although you sell a huge collection of many different brands from all over the world, customers (Surfers) can easily find what they're looking for. One week after the opening of your store (Launch of your Site), several Government Authorities (The Search Engines) enter your store. They are unable to find your exposition about the History of Shoes (link in your website to another inbound page about the history of shoes.). Your exposition about Shoe Manufacturing is missing as well. Even your separate Management-Office, Promotion-Office, and Accounting-Office are missing, simply because it's all located in one simple office with one computer containing all the necessary information to run your business (Web Site) in a legal and orderly manner. So according to the Authorities (SE's) you are violating many rules and your store is far too simple and too convenient for its customers (Surfers). Consequences: They (SE's) force you to relocate your store to your own backyard (They give your web site a Very Low Ranking) and after 6 months you are bankrupt!

Another requirement for Top ranking is Link Popularity (How many websites are linking to yours). The more (quality-) links pointing from other websites to yours, the higher your ranking will be. Now imagine, that, in the above example you would have changed your store (web site), matching all the rules as demanded by the Authorities (SE's). That would cost you a lot of extra investment, isn't it? (for your web site mainly investment in time to convince others to link to you), After this time and money consuming job, another visit by the Authorities (SE's) takes place. Their message this time: most people in our country don't know your store (which is very logical, because your store is new) (your website only has a few links pointing to it) and that's why you have to relocate again to your own backyard. This way bankruptcy cannot be avoided anymore and you end up as shoe-shiner in Bangladesh!

Our Opinion:

A High-Quality Web Site has nothing to do with the Quantity of Content or with its Link Popularity! There are many very Professional "Relevant Rich" but not "Content Rich" New web sites (new small stores/offices/boutiques etc) deserving high ranking, but ignored by the SE's. Compare a Search Engine with this: you enter a giant mall (the Internet) and you don't know your way around. So you call for a guide (Search Engine) to find the hp deskjet 5550 printer you are looking for. The guide (SE) brings you to an enormous computer store (content rich website) and leaves you alone. Because the store is so big it takes you another 15 minutes before you find the printer. That's how search engines work and we simply don't like it. SE's should focus on Relevant Rich Websites and not on Content Rich or High Link Popularity sites!

Website Design.

Imagine: in your Hometown are two supermarkets. One is very big and luxury (beautiful and sophisticated website design). But they are expensive, although the quality of what they sell is not superior, it's difficult to find what you are looking for (website difficult to navigate), it takes a long time to park your car and there are long lines at the cashiers (slow loading web pages). They also sell cars, airplanes, helicopters and ships (website has irrelevant content). Almost everybody in your Hometown knows this supermarket, because they spent One Million Dollar last year for commercials on local TV stations (high link popularity). They are located in a very well-known mall (ranked high by the search engines).

The other supermarket is not so big and building plus interior are very simple (website design is simple). But they are cheap, although what they sell is of superior quality, it's easy to find what you are looking for (website easy to navigate), it's easy to park your car and there are no long lines at the cashiers (quick loading pages). They only sell what most supermarkets sell (relevant content). Their budget allows them to advertise now and then in local newspapers and only 10% of your Hometown's residents knows this supermarket (low link popularity). They are located in a backstreet (ranked low by the search engines).

Now please answer this question: where will you go shopping............? That's exactly what we mean! This second site deserves the highest ranking, but the search engines reverse this logical method!

Our Award:

And it's for this reason that we are permanently searching for Low Ranking websites that have the look of your supermarket/store/office/boutique above: simple and convenient, easy to navigate, quick loading, relevant but not too much content and relatively new. Every Month we select a Winner who receives the "Deserves Top Ranking Award". Prize is the Website Optimization Software Webposition Gold, a program that can help you to achieve Top rankings in the SE's.

The Winner:

We are very proud to announce this Month's Winner: http://www.travel-healthcare.com Just take a look at this simple and convenient, easy to navigate, quick loading, Relevant Rich but not too much content and relatively new web site. Then search for the keyword "travel nursing" (ad random chosen keyword) and compare Travel-Healthcare.com with the Top Ranking Travel Nursing Sites. For sure you'll experience the difference and agree with us!

Sincerely,

Website-Watch.com Inc.